The Beverage Alcohol Business

WBA can answer your questions and point you in the right directions.

• Laws (Business & Alcohol Beverage Control "ABC" laws)

• How to properly operate your business:
- - Hiring the right people, educating the customer
- - Selecting and buying products and services, hours of
--- operation, training of staff

• Business planning:
- - Writing a two to five year business plan

• Publicity & marketing:
--- How, when, what and where

• Finance:
- - The competition, product costs, service costs, pricing
--- products & services
- - Budgeting & operating costs, profit margins & protections

• Market research for your business:
- - Surveys, research and analysis

• Mystery shopping